Power Balance Australia Pty Ltd (Power Balance) claimed that their wristbands and pendants improve balance, strength and flexibility and work positively with the body's natural engergy field. It also marketed its products with the slogan "Performance Technology". These claims made by Power Balance were not supported by any credible scientific evidence and therefore Power Balance has admitted that it has engaged in misleading and deceptive conduct in breach of s. 52 of the Trade Practices Act 1974.
To address the ACCC's concerns, Power Balance has undertaken that it will:
not make any claims about its products that are not supported by a written report from an independent testing body that meets certain standards;
offer a refund to consumers who feel they have been misled;
publish corrective advertising to prevent consumers from being misled in the future;
amend the Australian website to remove any misleading representations;
remove the words 'performance technology' from the brand itself; and